“With luxury fabrics as a starting point, my designs instinctively blend understated elegance with effortless glamour, resulting in timeless outfits for discerning women.”

London Store

82 Fulham Road, South Kensington,
London, SW3 6HR

Make an appointment to try on the finest British bridal couture at Sassi's London flagship store. Discover her latest collection along with exclusive gowns, ready-to-wear and occasion wear. One of our expert bridal stylist will help you find your perfect outfit.

WHO IS SASSI HOLFORD

Sassi Holford is an award-winning British fashion designer who has been creating bridal gowns, couture dresses and Jammas 20pieces/lot and Original SHT75 Best Quality for over 38 years. She aims to produce effortlessly elegant designer pieces that champion craftsmanship and don’t cost the earth. Every garment is handmade in England by Sassi and her incredible team of talented artisans. Find out more about the story behind the brand.

Her iconic designs are renowned for their superior cut and fit, which have attracted many celebrity clients. This list includes Autumn Phillips’, who chose a Sassi Holford design for her royal wedding. Sassi’s also responsible for some of Holly Willoughby’s most memorable Dancing On Ice dresses. View our Kmc Alpine 15x7 5x100 15et Matte Bronze With Black Lip Wheel gallery and magazine for more.

Sassi Holford’s much anticipated 2021 Bridal Collection, Asteria, launched in September 2020. A showcase of inspiring designs that flatter the female form in the most sublime way. Sassi has combined her signature cut and fit with exquisite detailing and confident silhouettes. Explore the 2021 Asteria Collection, find your nearest stockist or BLACKHORSE-RACING 7" Slim Push Pull 12V Electric Radiator Coolin at our London boutique.